CHANEL UNVEILS NEW CALGARY BOUTIQUE

by Iris

CHANEL has reopened the doors of its boutique in Calgary, showcasing its luxurious universe with an enhanced selection of Ready-to-Wear, handbags, shoes, small leather goods, costume jewellery and eyewear, as well as CHANEL Watches & Fine Jewellery.

 

Unveiling a stunning new space within Holt Renfrew in the heart of the city’s downtown core, the refreshed and expanded boutique is now at street level, presenting a new exterior entrance with an impressive street-front façade.

 

The boutique, designed by longtime CHANEL collaborator architect, Peter Marino, recalls the timeless codes synonymous with the brand. Matte white finishes, contrasted distinctly with black and ivory lacquer furnishings, are softened and elevated with bronze and gold accents, providing an understated yet captivating allure throughout.

 

The décor and finishes of the boutique provide an ideal backdrop to present the Spring-Summer 2020 Ready-to-Wear collection and its accessories, created by Artistic Director of Fashion Collections, Virginie Viard.

 

Guests entering from the street are welcomed to a vestibule featuring a work of art by Margaret Evangeline, depicting the camellia flower that was so dear to Mademoiselle Chanel. The vestibule leads visitors to the interior boutique entrance within Holt Renfrew, which opens into a spacious, single-floor boutique spanning 269 square metres.

 

The first accessory salon invites visitors to discover the latest handbags and small leather goods, including seasonal interpretations of the new CHANEL 19 handbag, BOY CHANEL and CHANEL’s GABRIELLE, along with the iconic handbags, the 2.55 and 11.12. The latest CHANEL Watches & Fine Jewellery creations are also showcased in this space, which include pieces from the COCO CRUSH collection, as well as a selection of iconic watches, such as J12, BOY∙FRIEND and CODE COCO.

 

The second accessory salon, which presents a selection of CHANEL’s costume jewellery, as well as eyewear and other accessories such as camellias, headwear, belts and scarves.

 

The Ready-to-Wear salon offers a private and intimate feel, inspired by Mademoiselle Chanel’s legendary apartment at 31 rue Cambon in Paris. Those enticed to further explore Virginie Viard’s creations are invited to explore two try-on rooms adjacent to the salon, each adorned with artworks by artists Peter Dayton and Shelter Serra.

 

The south side of this salon boasts an impressive display of shoes featuring an array of styles, including CHANEL’s iconic two-tone pump – its timeless allure being reinvented with every collection – ballerina flats, sneakers and more. Peter Marino designed gold cube tables are the final touch to accent this delicate yet strong space.

 

Calgary’s new CHANEL boutique provides an elegant, harmonious experience that both pushes the brand forward into modernity, while staying consistently true to its storied history.

 

CHANEL BOUTIQUE

Holt Renfrew,

510 8th Avenue SW, Calgary, T2H 4H9

Monday to Saturday: 11:00 AM – 5:00 PM

Sunday: 12:00 PM – 5:00 PM

403-232-6240

 

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